The Marketing Book
Jason McDonaldPosted 3 October 2019 by the-librarian
The Marketing Book by Jason McDonald is simultaneously exactly what you expect from a business book (some repetition, too-perfect case studies, entirely made up words) and a great practical guide to marketing in today’s world full of digital, print, radio, television, and video streaming advertising and marketing options.
The book revolves around practical concepts and principles and the idea that, to be a successful marketer, you must “do, think, and measure” when putting these principles into practice. While some of the ideas are not new, the packaging and the “do, think, measure” framework is unique to this book and helpful in a way other business books just aren’t.
Additionally, the author has provided links to useful worksheets, tools, and dashboards to help you understand the concepts and guide you along your way to creating a successful marketing program whether it is for a new business, an upstart, or a long-standing business.
If you have ever tried to put a marketing plan together you know how difficult it can be to sell the customer on your unique product or service. This books provides a lot of ideas on how to position, and reposition, your business to be successful. He makes it clear that the market is a constantly shifting beast and so marketing requires constant “doing, thinking, and measuring” and then making changes based on what you learned from the measured marketing activities.
If you are a business owner, marketer, or salesperson, you will find this book useful. It gives you plenty to consider and sparks ideas as you read about how to improve your business.
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The Marketing Book by Jason McDonaldKindle Paperback
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