ForbesBooks—Challenge Everything: The Battle Cry That Blew Sh*t Up And INVNTd Live Brand Storytelling
Scott Cullather & Kristina McCoobery
Posted 14 January 2020 by the-librarianThis book is a fantastic guide to live storytelling and its importance in making real, meaningful business connections. This book would be great for anyone considering starting a business, currently running a business, or for anyone that wants to learn how to better present themselves and their ideas in the business they currently work at.
The book provides helpful real-life examples, including failures, that make it easy to understand how the principles discussed can be applied to the real world. This is not some ivory-tower business book but rather a book from people who know what it takes to run a successful company.
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ForbesBooks—Challenge Everything: The Battle Cry That Blew Sh*t Up And INVNTd Live Brand Storytelling by Scott Cullather & Kristina McCoobery

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