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This book is a fantastic guide to live storytelling and its importance in making real, meaningful business connections. This book would be great for anyone considering starting a business, currently running a business, or for anyone that wants to learn how to better present themselves and their ideas in the business they currently work at.

The book provides helpful real-life examples, including failures, that make it easy to understand how the principles discussed can be applied to the real world. This is not some ivory-tower business book but rather a book from people who know what it takes to run a successful company.