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The Librarian Reviews

The Customer of the Future: 10 Guiding Principles for Winning Tomorrow’s Business

Blake Morgan

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The Customer of the Future: 10 Guiding Principles for Winning Tomorrow’s Business

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Business books have the tendency to induce eye-rolling and boredom. This book manages to avoid both entirely. If you have wondered what it means to build and design customer experiences that will keep people coming back to patronize your business, this book is a great tool to help you do so.

The book is organized into 10 main chapters that cover 10 principles and strategies for building a customer experience-focused company. Moving from focusing on products and services for the customer to focusing on the customer experience is a subtle, yet significant, change to the way most companies think about doing business, the way they organize themselves, and the way they produce goods and services.

The book is full of great real-world examples and tips for implementing the suggested changes. Anyone interested in implementing these kinds of changes could easily take something away from this book that would be essential to their company’s future success. It’s not a normal business book full of entirely anecdotal stories of success but a real playbook that can be used as a practical guide by anyone interested in shifting focus to the customer experience.

I usually hate business books and usually stop reading after the introduction, or maybe the first chapter, before it becomes too painful to continue. This book is excellent from beginning to end. Even if you are not in a leadership role at a company, this book has things that can help you with your career and give you ideas of things you could propose to your company to help them become more successful. I would highly recommend picking this one up.

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The Customer of the Future: 10 Guiding Principles for Winning Tomorrow’s Business by Blake Morgan

The Customer of the Future: 10 Guiding Principles for Winning Tomorrow’s Business Kindle Hardback Audiobook Audiobook (CD)

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