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Businesses today hire employees with extremely specialized skills. This brings a lot of value to a company. However, it silos business functions in a way that makes bringing the whole picture into view very difficult (or impossible). Looking at the entire customer experience is required to truly bring value to the table if you hope to have a thriving, profitable business.

Radical Value cuts through all the mess you usually deal with in an organization of any size and provides actionable suggestions to improve the company’s value-proposition to the customer. If you hope to build or improve a business, I would highly recommend picking this one up.